Higher quality tourism rather than big numbers is the credential of the Tourism Authority of Thailand for 2010, according to Juthaporn Rerngronasa, reappointed last week as Deputy Governor for International marketing. TAT is now working on campaign to have visitors staying longer in the country or at least spending more during their stay. TAT will repeat its successful campaign “Amazing Thailand, Amazing Value” which mostly targets travelers from the region by promoting shopping and good bargains. Niche markets are high on TAT agenda with medical tourism being promoted to Middle-East countries while Environment-friendly products will be introduced to European markets. TAT is also keen to introduce new destinations to repeating travelers as well as younger affluent tourists who are keener to venture outside well-established tourism circuits.
Meanwhile, TAT new Governor Suraphon Svetasreni looks to boost TAT presence in social media and on the web with again younger tourists from developed countries being the main target. TAT expects the number of international tourists to grow at around 7 to 10% to approximately 15.0 to 15.5 million in 2010.
